Conner Brooks Lee
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Cinemonth Branding

Cinemonth Branding

 
 
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Cinemonth is a fictional start-up that mails members a carefully curated classic or experimental film each month. As part of this project, I created an explainer video, a full brand system, and an annual report.

 

Explainer

 

Logo

The overall shape of the logo is a film project, which combined with the heart represents Cinemonth's passion for film. The shape of the envelope represents Cinemonth's convenient, once-a-month, straight-to-your-doorstep business model.

 
 
 
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The logo works within the Cinemonth color system which denotes genre of film. 

Red: Classic
Orange: Animation
Yellow: Independent
Cream: Art-house
Blue: Foreign

 
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Wordmark

A combination of Lust Italic and Proxima Nova to reflect the classic elegance of the films and the modern convenience of the service.

 
 
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Brand Standards Manual

 
 
 

Annual Report