Conner Brooks Lee
pacheco2.gif

Pacheco 3D Typeface

Pacheco 3D Typeface

 
pacheco2.gif

Role:
Designer & Typographer

Task:
Design a typeface based on Prof. Dan Pacheco, who is the Peter A. Horvitz Endowed Chair in Journalism Innovation at Newhouse School. Prof. Pacheco's work revolves heavily around innovating journalism by pushing the boundaries with new and emerging technologies, like virtual reality, augmented reality, and 360º video.

 

My overall concept for the typeface was to have it visually mirror the futuristic and immersive nature of Prof. Pacheco's work. Given that the majority of his work is related to virtual reality, a "three-dimensional" typeface seemed like the perfect match. 

 
 
examples.jpg
alphabet.jpg
examples2.jpg