Conner Brooks Lee

Pearson Electoral College Textbook Explainer

Pearson Electoral College Textbook Explainer


While the motion graphics for this piece are completed, the final edit is still in progress. Check back soon to see the whole video!

Blue Chalk Media/Pearson Education

Illustrator & Motion Designer

I was tasked by Blue Chalk Media on behalf of Pearson Education with redesigning three motion graphics segments for an electoral college explainer video for Pearson’s online college textbooks. 



The overall goal of this piece was to show visually the information being delivered by the narrator as clearly as possible while staying true to the hip and slightly sarcastic tone of the video. I decided to pair simple, flat illustrations with rough, hand drawn elements to strike a balance between informative and personable.