YMCA of Greater Syracuse Donation Video
YMCA of Greater Syracuse
Illustrator & Motion Designer
I was asked by the YMCA of Greater Syracuse to make a short video for their annual end-of-year campaign to highlight the impacts certain donation amounts can have on the community.
Using the YMCA brand standards manual and talking points given to me by the Communications team, I developed a moodboard to show the overall look of the video.
I then developed animated badges that represent the important donation amounts that the YMCA wanted to highlight.
I also created illustrations for the YMCA's 3 areas of focus: youth development, healthy living, and social responsibility. All illustrations strictly adhered to the YMCA's brand standards.