Conner Brooks Lee
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YMCA of Greater Syracuse Donation Video

YMCA of Greater Syracuse Donation Video

 
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Client:
YMCA of Greater Syracuse

Role:
Illustrator & Motion Designer

Task:
I was asked by the YMCA of Greater Syracuse to make a short video for their annual end-of-year campaign to highlight the impacts certain donation amounts can have on the community.

 
 

Process

Using the YMCA brand standards manual and talking points given to me by the Communications team, I developed a moodboard to show the overall look of the video.

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I then developed animated badges that represent the important donation amounts that the YMCA wanted to highlight.

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I also created illustrations for the YMCA's 3 areas of focus: youth development, healthy living, and social responsibility. All illustrations strictly adhered to the YMCA's brand standards.

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