Virtual Fencing

PERC got in touch looking for an animated explainer video about virtual fencing for cattle — basically a giant invisible dog fence for cows. The idea is that if ranchers can use virtual fences instead of physical fences, less elk migration routes will be impeded.

With the help of PERC’s experts, I developed the main information they wanted into a story for both environmental advocates and ranchers.

It sparked quite the discussion on Instagram Reels!