Client: Nike N7
Agency: Instrument
Production Company: Blue Chalk Media
Creative Director/Design: Chris Larson
DP: Jason Greene & Chris Janjic
Editors: Jesse Crowell, Maria Kjellstrand & Sarah Bourscheid
Motion: Conner Lee
In this project, I developed the motion language for the collage graphics and how we would incorporate the archival photos and videos into the edit. I decided to take a minimal approach, opting to rely mainly on up-close camera movement to continue the intimacy of the stories. The rest of the motion was just the subtle suggestion of wind through the plants, aiming to match the spacious feeling of the overall edit.